Multi way linking

Multi way linking is a technique used for website promotion whereby websites may create similar one way links that each involves 3 or more partner sites. This provides each website with a one way non-reciprocal link. This technique has evolved from reciprocal linking. According to Google and Yahoo, the latest search algorithms have evolved to hold less favor towards websites that contain a high percentage of reciprocated links, and a higher favor towards websites that maintain a high level of incoming non-reciprocated (one-way) links.

The term multi way simply refers to the fact that the link exchange is between 3 or more websites, however each link is singular by only pointing to one other website. Other means of linking that may increase your web presence may also include other indirect methods such as loading images, videos, content or RSS feeds from a third partners website.

One way linking

ne way link is a term used among webmasters for link building methods. It is a hyperlink that points to a website without any reciprocal link; thus the link goes "one way" in direction. It is suspected by many industry consultants that this type of link would be considered more natural in the eyes of search engines. One Way links are also called Incoming Links or Inbound Links.

An effective way to build this type of one way linking is by distributing articles through content sites and article directories. These articles generally contain an About The Author box that contains a one-way link back to the author's URL. When publishers use these articles, those one-way links help authors increase their page rank.

Automated linking

In order to take advantage of the need for inbound links to rank well in the search engines, a number of automatic link exchange services have been launched. Members of these schemes will typically agree to have several links added to all their web pages in return for getting similar links back from other sites.

Link exchange

An alternative to the automated linking above is a link exchange forum, in which members will advertise the sites that they want to get links to, and will in turn offer reciprocal or three way links back to the sites that link to them. The links generated through such services are subject to editorial review.

Three way linking

hree way linking (siteA -> siteB -> siteC -> siteA) is a special type of reciprocal linking. The attempt of this link building method is to create more "natural" links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.

Reciprocal link

is a mutual link between two objects, commonly between two websites links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal to ensure mutual traffic. Example: Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's websitelink exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.

Effective ways to get links

This is the single most important method. It has mainly to do with good content that gets links the natural way. To keep things simple in this guide I have decided that everything that makes people link to you because of the content on the page/site falls under this category of link baiting. You need to read this post I wrote on link baiting.
Comments: Pure white hat, recommended but sadly not very effective if not something real major.

Directory submissions/Link Building using directories

There are specialized SEOs and Link Builders that are doing directory submissions. There are 4 kinds of directories here: pay-for-inclusion, reciprocal required, free and niche directories. And there are of course specialists in each one of these. There are almost one thousand free SEO friendly general directories, a list of these and a submission service can be seen here. As for placement in reciprocal directories there are both brokers and non-brokers.
Comments: Cheap way to get many low quality links. Can take months before effect is seen. Deep links usually not possible. New edit and comment on this: since BigDaddy Google has been smashing and deindexed internal pages on a lot of directories, but the indexed pages still show a PR value even though they are deindexed. Keep this in mind and run a site: command or type the URL of the internal page in Google to see if the directory/page has been hit.

Link Exchange, 2 and 3 ways

The good old way. I link to you and you link to me. This is more useful if you have 30 or more sites as you can get and provide relevant links. Rule of thumb: you contact people, not the opposite. There are also Reciprocal Link Programs but I don’t recommend that.
Comments: Don’t overdue it …

High PR-subscriptions (Grey Hat?)

You can rent PR 5-9 text links at various places for various prices. Cheap places I had some very good success with: here, here and here.
Comments: Don’t get too many high PR links too fast, get relevant if possible.

Link-Vault

I am myself getting 200 permanent links a day from this program to 40 URLs, all with varied anchor. The links you get from this program are mostly footer links and other low quality links but the program is extremely powerful. Do not, I repeat, do not display Link-Vault ads on your most valuable web sites - that is a red flag, especially since BigDaddy.
Comments: Only negative is that the links are mostly footer and the relevancy is not that good, other than that it is great.

DP Coop Ads (Grey Hat)

This program gives you a lot of rotating temporary backlinks from mostly footers of sites. I have been using this program successfully to boost SERP ranks in Google, especially at the V7N SEO contest. This program is extremely powerful as well as dangerous and can have your site banned or harmed if you are not careful. My rule of thumb: maximum 5K weight on a single ad. At one moment I had 120K weight and I was getting many many thousands of links to more than 40 ads that I had.
Comments: Remember that these are all footer, irrelevant, temporary and with fast growth.

Linking from your own web sites

This is an excellent way if you have many relevant pages in the same niche.
Comments: Don’t interlink all, keep sites on different C-class IPs and avoid patterns.

Pay bloggers

You can post on the business section of webmaster forums stating that you will pay to get the blogger to blog about and link to your site. Example.
Comment: Good to get the word out. The blog post will over time be buried down in the blog structure.

Article submission

Write an article with links in the article and/or in the resource section to your site. Or pay somone to write these for you. Use specialist to have these submitted to article directories such as this one.
Comment: Long term strategy, takes time to see effects. Can be good for traffic.

Search the SERPS and make offers.

Yahoo and MSN both gives some extremely valuable information in regards to backlinks. Both of the engines tend to list the site with the most link power first in a backlink query.

15 Link Exchange Tips

Establishing inbound links through reciprocal link exchanges is a very effective promotional and advertising tool.If done correctly, building inbound links can improve your rankings in the search engines by raising your link popularity, increasing your website traffic, and providing a valuable resource for your website customers and visitors. Here are 15 link exchange tips to get you started:

1. Exchange links with websites that will bring you targeted traffic. Targeted traffic means visitors and/or customers that will be interested in your products or services.

2. Keep your link title brief and free of long sentences.

3. Try to keep your link description brief (aim for 200 characters or less).

4. Do not capitalize all letters in your link title or description.

5. Do not give the webmaster a deadline on when they should reciprocate. Webmasters are very busy people and it may take from 1 to 60 days or more. Be patient and in the long run you will receive more quality link partners!

6. Never remove a link partner from your site once they have agreed to exchange links with you and placed your link on their site.