Reciprocal link

is a mutual link between two objects, commonly between two websites links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal to ensure mutual traffic. Example: Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's websitelink exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.